Domain strategy

An individual domain strategy defines the relevance of certain domains for the company. It defines – based on brands and products for example – which categories of domains are worth protecting, what the protective measures may look like and defines company processes for the registration, consolidation and monitoring of domains. This leads to a global, structured alignment of the domain portfolio and transparency in domain management.

A well structured domain portfolio is a prerequisite for a good market presence and penetration. Furthermore, it helps to avoid reputation loss by defending against attacks on your brands and products. Both are prerequisites for long-term corporate success.

Benefit from over 20 years of experience in the domain sector and let us advise you on your individual domain strategy now!

A portfolio analysis shows you in detail which domains have already been registered for you, which have been registered by competitors or abusively and which domains are missing in your portfolio. Various analyses and diagrams illustrate where action is needed. This not only concerns the registration of additional domains, but also the necessity of data updates, possible portfolio consolidations, the initiation of domain purchases or legal steps against abusive registrations.

The conduct of portfolio analyses is not a one-off matter, but is necessary on a regular basis. Whether you register new brands, advertise innovative products or open up new markets – your business activities should have a direct influence on the domain portfolio. You need to expand your portfolio by registering or purchasing the corresponding domains.

With our partially and fully automated systems, we create the corresponding portfolio analysis based on your specifications. As a member of the various domain registries worldwide, we have direct access to the corresponding interfaces. The portfolio analysis shows well-founded whether and where action is needed, which domains are registered and also who the current domain owner is. There may be domain names that can be added to the portfolio or need to be defended against third parties.
Thanks to our many years of experience in domain management, you not only receive automatically generated lists from us, but we also evaluate the results for you and provide assessments and definitive information on the need for action.

In the complex field of domains, a professional, individualized portfolio analysis helps you to keep track of things.
 

A domain strategy is as individual as your company. It depends on the size of the company, the industry and the specified company objectives. In a joint workshop together with your contact persons from the IT, Marketing and/or Legal departments, we introduce you to various components of a domain strategy, show you possible concepts and jointly develop the ideal domain strategy for you. 

This workshop can take place in our training rooms in Dortmund or in-house at your location.